Tuesday, June 3, 2008

A Latte or the Lord?

How to descend into irrelevance.

DENVER — Connection Metro Church, which used its foyer coffee bars to attract visitors to its eight satellite churches in the Denver area, has decided to abandon ministry altogether to focus on coffee. "People liked the coffee a lot better than the ministry, according to congregational surveys, so we’re practicing what we preached and focusing on our strengths," says former teaching pastor and now chief marketing officer, Peter Brown. Many in the congregation seem downright relieved. "The sermons were okay, but the vanilla frappes were dynamite," says one woman who regularly attended the church for two years so she could enjoy the special brews. "I even brought my Jewish neighbors and they loved them." The staff of Connection Metro Church began noticing last year that more money was coming in through the coffee bar than in the offering. "People complimented us about the pastries and mochas but didn’t really mention the teaching," says Brown. "After feeling disappointed, we got pragmatic about it and realized God was telling us where to put our efforts." The church renovated each of its locations into Connection Coffee Houses and removed most traces of its spiritual past. Now crowds are up and many former members are flourishing.



More here

It's great to have good coffee, but its not the reason why we meet.

2 comments:

Anonymous said...

After looking around at some of the other articles on that site I'm convinced it is a parodysite, or at best is fabricating the news items. I am unable to locate any significantly reliable references to this article on other christian news sites.

Mike said...

I am probably in agreement. I had a quick squiz, but there is nothing on snopes.com, which would indicate it is a fraud.

So, undecided.